Combine business studies with event management and marketing knowledge, gaining the skills you need to promote, organise and manage events.

The first year of this course introduces you to a range of essential business disciplines such as accounting, economics and finance. You’ll also take an introductory events management subject along with an introductory marketing subject.

Through your event management major, you’ll develop the skills you need to plan and organise festivals and community events, as well as develop your knowledge of sustainability in event planning and management. We place a particular focus on developing your entrepreneurship skills, which are vital for the promotion and success of professional, sporting, cultural and community events.

Through your marketing major, you’ll learn how to define and communicate effective marketing strategies and gain an understanding of brands and brand management, advertising and sales promotion. You’ll also gain the market research skills necessary to find opportunities for successful events.

Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent

Help employees and organisations achieve their highest potential.

La Trobe’s Bachelor of Business (Human Resource Management) gives you the practical skills and knowledge to plan, inform and implement strategies that help shape a workforce. You’ll build a solid grounding in business before studying human resource management in depth.

You’ll learn:

• Accounting, economics and finance
  • Knowledge of accounting, economics and finance is essential to your career in business.
• Organisational behaviour
  • Learn the dynamics of organisations so you can find ways to improve their functioning and cohesion.
• Employment relations
  • Understand how to maintain productive relationships between employers and employees.
• How to develop and reward talent
  • Find the best ways to make your staff feel valued.
• Management
  • Organisations are about people as well as numbers. Learning to lead and manage people is a must for any HR professional.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent

Gain essential marketing skills.

La Trobe’s Bachelor of Business (Marketing) will give you specialised knowledge in marketing and a grounding in business. Learn about current practice and future marketing trends. Understand marketing’s innovative potential with subjects in digital marketing, consumer behaviour, branding, research and strategic planning. Graduate with internationally transferrable skills and be ready for your career in business or marketing.

You’ll learn:

• Consumer behaviour
  • Understand how people think and feel when engaging with brands and ultimately making a purchase.
• Advertising in the digital age
  • Learn persuasive online and offline techniques to deliver value for customers and organisations.
• Digital brand management
  • Create content to develop a brand using digital platforms and other strategic tools.
• Market research
  • Gather information about customers, competitors and other stakeholders to better understand your goals and objectives.
• Strategic marketing
  • Pull everything you have learnt together to be able to develop and deliver an effective marketing plan.
• Accounting, economics and finance
  • Gain the foundational knowledge you need to succeed in business.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent

If you’re a sport enthusiast interested in what happens behind-the-scenes – how sport is managed, presented and promoted – this three-year degree gives you that insight. You’ll explore the business of sport-specific operations through theory and work experience in the sports industry.

In first year, you’ll develop knowledge of business principles by studying economics, accounting and finance, sport management and sport marketing. This will give you an understanding of the business structures, business culture and performance management that underpin the sporting industry.

In second year, you’ll investigate the social and economic policies of sport through business law, sport policy, sport media and human resources management studies.

In third year, you’ll complete a 200-hour work placement where you’ll analyse current practices, apply sport management theory, and develop industry connections. Along with your placement, you’ll undertake workshops that develop your employability, as well as core subjects in volunteer management, sport governance and sport development.

You’ll have the flexibility of eight elective choices from any subject area and the opportunity to take part in overseas business studies with our partner universities across the globe. These include University of Stirling (Scotland), University of Bayreuth (Germany), University of Windsor (Canada) and University of Oregon (USA).

Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent

Launch your career in the thriving tourism and hospitality industry.

La Trobe’s Bachelor of Business (Tourism and Hospitality) gives you the knowledge and skills to work in tourism and hospitality around the world. You’ll participate in a hotel management computer simulation and gain hands-on experience using front-of-house and travel management booking systems. You’ll also have the chance to complete an additional major in event management, marketing, human resources or a second language.

You’ll learn:

• Business foundations
  • Understand how businesses operate in local, regional and global environments.
• Management practices and procedures
  • Learn about all areas of restaurant and front-of-house operations.
  • Gain the skills to identify and provide high-quality service to clients.
• Computer reservation systems
  • Learn reservation and ticketing procedures for the travel and hotel industries.
  • Gain experience using automated reservation systems.
• Destination marketing
  • Examine the marketing and management of tourism destinations at supranational, national, state, regional and local levels.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent

Launch a successful career in business.

La Trobe’s Bachelor of Commerce combines technical business skills with the enterprise skills required for the careers of the future. Learn to communicate and work effectively in multidisciplinary, multicultural teams to solve the complex social and commercial challenges faced by corporations and diverse communities.

Major in one of the following discipline areas:

• Accounting
  • Recognise and apply the principles that govern the preparation, presentation and communication of accounting information.
• Economics
  • Learn a variety of economic concepts and how they’re applied in business and policy-making.
• Finance
  • Manage an investment and funding strategy for an organization. Construct an investment portfolio to meet investor goals and risk profile.
• Management
  • Explore the fundamental theories relating to the management of local and international businesses.
• Marketing
  • Understand marketing practices and how they apply to businesses and consumer goods.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent

Open the door to the fast-paced world of finance.

La Trobe’s Bachelor of Finance gives you a comprehensive understanding of corporate finance, investment valuation, economic theory and data analysis. You’ll also develop an awareness of the principles of sustainability and entrepreneurship. In your second and third years, you can commence specialised electives such as financial and estate planning, computational finance and mergers and acquisitions.

You’ll learn:

• Corporate finance
  • Develop and manage an investment and funding strategy for an organisation.
• Business data analysis
  • Develop an understanding of financial decision-making processes and apply statistical concepts to critical business problems.
• Portfolio management
  • Analyse financial information and value a range of financial securities.
  • Construct an investment portfolio to meet investor goals and risk profiles.
  • Critique the ethical basis of financial decisions.
• Risk management
  • Discover how to identify, analyse and reduce uncertainty in investment decision-making.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Start dates
Semester 1 (March 2020), Semester 2 (July 2020), Summer 1 (November 2020)

Duration
3 years full-time or part-time equivalent